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Low Tide Gel Cleanser
150 ml$24
Black Friday bundle saleNov 27–30
Spend a little more.Save a lot more.
Fill a bag with our small-batch skincare, made in San Diego, and the discount rises with it: 20% off at $50, 30% at $100, and at $150, 35% off plus a free Shoreline Pouch. No codes. Checkout does the math.
- 35%+ gift at $150
- 30%at $100
- 20%at $50
Free at $150The Shoreline Pouch, with travel sizes inside. A $34 value.
- Fri Nov 27 to Mon Nov 30Starts 6 a.m., ends 11:59 p.m. Pacific
- Applied at checkoutNo code, no sign-up, no fine print games
- Free US shipping over $40Returns for 60 days, opened or not
01 / How the tiers work
Three tides. One simple rule.
The bigger your bag, the bigger the discount on everything in it, not just the last thing you added. We count your bag before any savings and apply the highest tide you reach. Nothing to work out, nothing to type in.
Low tideSpend $50
20%
A cleanser and a serum$62 bag, you pay $49.60
Saves $12.40
Mid tideSpend $100
30%
Add a cream and a lip balm$110 bag, you pay $77.00
Saves $33.00
High tideSpend $150
35%+ the pouch
Add the night oil$152 bag, you pay $98.80, and the Shoreline Pouch comes free
Saves $53.20 + a $34 gift
The honest math: going from a $98 bag to a $152 one adds $20.40 to what you pay, and $54 of skincare plus a $34 pouch to what you get.
- Counted before discountTiers use your bag total before savings, shipping or tax.
- One pouch per orderAdded automatically the moment your bag passes $150.
- No stackingThe tier replaces other codes and the 15% subscriber discount. We apply whichever saves you more.
- Same in the shopSame tiers at our Ocean Beach studio shop on Newport Avenue.
02 / Build your bundle
Fill the bag. Watch the tide come in.
As you scroll, we build a starter bundle so you can see the tiers at work. Tap any product and it's yours to change.
Your bundle · 0 items
0%
Not yet at low tideAdd anything to start. Low tide is $50 away.
$50 · 20%
$100 · 30%
$150 · 35% + gift
$0Bag$0
You save$0.00
You pay$0.00
- Your bag is empty.
High tide gift, free
The Shoreline Pouch
A washable canvas pouch with a 30 ml Low Tide Cleanser and a 15 ml Swell Daily Cream. A $34 value.
Check out · $0.00Prices are per item before the tier discount. Taxes calculated at checkout.
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Sea Mist Toner
120 ml$22
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Kelp Water Serum
30 ml$38
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Swell Daily Cream
50 ml$36
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Night Swim Face Oil
30 ml$42
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Salt Glow Body Polish
240 g$32
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Tide Pool Clay Mask
75 ml$30
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Sea Glass Lip Balm
10 g$12
03 / Best-sellers
The four we make the most of.
Your skin
Dots show how well each one suits each skin type: full is great, half works, empty means skip.
No. 1 best-seller
Kelp Water Serum
4.8 · 1,214 reviews
Hyaluronic acid in two sizes with giant kelp extract. A water-thin layer that helps skin hold on to moisture all day. Three drops, morning and night.
$38
No. 2
Swell Daily Cream
4.7 · 986 reviews
Squalane and three ceramides in a cream that sinks in within a minute. Sits well under sunscreen and doesn't turn shiny by noon.
$36
No. 3
Low Tide Gel Cleanser
4.8 · 871 reviews
A low-foam gel with glycerin and a pinch of Pacific sea salt. Takes off sunscreen and the day, and leaves skin soft rather than tight.
$24
No. 4
Night Swim Face Oil
4.6 · 642 reviews
Squalane, jojoba and cold-pressed rosehip, with no added scent. Four drops pressed in last thing at night. Best for dry and normal skin.
$42
Ocean Beach · 6:40 a.m.
04 / Routines
Four steps in the morning. Four at night.
Most people need fewer products than they own. Here's what we'd use, in order, with how much and how long each step takes.
Morning About 3 minutes
- Low Tide Gel Cleanser30 sec
A pea-sized amount on damp skin. Dry skin can skip it and splash with water instead.
- Sea Mist Toner5 sec
Two sprays while your face is still damp.
- Kelp Water Serum20 sec
Three drops, pressed in with your palms rather than rubbed.
- Swell Daily Cream1 min
A fingertip's worth. Then sunscreen: we don't make one yet, so wear the one you like.
$120 bag, you pay $84 at mid tide
Night About 4 minutes
- Low Tide Gel Cleanser1 min
Twice if you wore sunscreen or makeup: the first wash takes it off, the second cleans.
- Kelp Water Serum20 sec
Three drops on damp skin.
- Night Swim Face Oil30 sec
Four drops, warmed between your palms and pressed over the serum.
- Sea Glass Lip Balm5 sec
Last thing before the light goes out.
- Tide Pool Clay Mask10 min
Once a week, before the serum. Ten minutes, and rinse before it cracks.
$116 bag, you pay $81.20 at mid tide
Both routines, six products
$174 bag, you pay $113.10 at high tide, and the Shoreline Pouch comes with it.
05 / Ingredients, in plain words
What's in it, and what it actually does.
Seven ingredients do most of the work across the range. Here's each one in a sentence, what it's for, and what it can't do, because that part matters too.
Sea saltSea salt Body polish,
cleanserSun-dried Pacific sea salt from the coast of Baja California.
What it doesFine grains buff skin in the body polish, then dissolve in the shower. A pinch thickens the cleanser so it stays on your hands.
What it doesn'tIt doesn't "detox" anything. Nothing you put on your skin does.
Giant kelp extract Serum,
tonerFrom the same kelp that grows in the forests off Point Loma.
What it doesHolds water against the skin and gives the serum its slip, so three drops cover your whole face.
What it doesn'tIt won't stand in for a moisturizer if your skin runs dry.
Hyaluronic acid Serum
A sugar your skin already makes, here in two molecule sizes.
What it doesDraws water into the top layers of skin, so it looks smoother and feels less tight through the day.
What it doesn'tIt doesn't fill lines. The effect lasts as long as the water does, which is fine.
Squalane Cream,
night oilA light, stable oil from olives, close to one your skin makes itself.
What it doesSoftens skin and slows water loss without leaving a greasy film.
What it doesn'tSuit absolutely everyone. Most people find it doesn't clog, but no oil is right for all skin.
Ceramides Cream
Three types of the fats that hold your skin's outer layer together.
What it doesHelp dry, tight skin feel comfortable again, usually within a couple of weeks of daily use.
What it doesn'tFix anything overnight. Give it a fortnight before you judge.
Niacinamide, 4% Clay mask
Vitamin B3, at a strength that rarely stings.
What it doesUsed weekly, helps the mask leave skin looking calmer and less shiny.
What it doesn'tShrink pores. Pores don't shrink. They can look tidier, that's all.
Jojoba Night oil,
body polishTechnically a liquid wax, pressed from the seeds of a desert shrub.
What it doesMelts at skin temperature, so the salt glides and the oil spreads thin.
What it doesn'tGo rancid quickly, which is why it's in the jar with the salt.
What we leave out
- Added fragrance and essential oils, in anything that goes on your face.
- Drying alcohols, and plastic microbeads in the polish.
- Claims we can't back up. If it isn't tested, it isn't on the label.
06 / Reviews
4.8
From 3,406 reviews. We publish all of them, the one-star ones too.
- 5★81%
- 4★12%
- 3★4%
- 2★1%
- 1★2%
Last year I bought the serum on its own. This year I filled the bag to $152 and paid less than I'd budgeted for two things.
Vivian T. · combination skin · Sacramento · bought the bundle, Black Friday 2025
The first cleanser that doesn't leave my face tight by lunch. I'm oily and I still don't feel stripped.
Keoni A. · oily skin · Honolulu · Low Tide Gel Cleanser
Swell is a boring cream in the best way. Sinks in, sits fine under sunscreen, done.
Tessa M. · normal skin · Austin · Swell Daily Cream
Smells of nothing, which I love. One star off because a dropper bulb split after a month. They sent a new one in three days.
Marguerite L. · dry skin · Chicago · Night Swim Face Oil
Sensitive and redness-prone. I patch-tested like they suggest. The toner and serum are staying.
Akosua D. · sensitive skin · Brooklyn · Sea Mist Toner
The only salt scrub that hasn't turned my shower floor into an ice rink.
Kiri W. · Seattle · Salt Glow Body Polish
The mask works, but ten minutes is a long time to stand still. Worth it on Sundays.
Arata N. · combination skin · San Jose · Tide Pool Clay Mask
07 / Shipping, returns & questions
Before you check out.
Real people, in Ocean Beach.(555) 016-7342[email protected]Mon to Fri, 8 a.m. to 5 p.m. Pacific. Sale weekend, 8 a.m. to 8 p.m.
When does the sale start and end?
Friday, November 27 at 6 a.m. Pacific, through Monday, November 30 at 11:59 p.m. Pacific. The same tiers apply online and at the studio shop, which is open Friday to Sunday that weekend.
How exactly do the tiers work?
We add up your bag at full price. At $50 everything in it is 20% off, at $100 it's 30%, and at $150 it's 35% with the Shoreline Pouch added free. The discount applies to the whole bag, not just the items over the line, and it happens at checkout without a code.
Can I use another code, or my subscription discount?
Not on top. For these four days the tier replaces other codes and the 15% subscriber discount. If a code would save you more, we apply that instead, so you never get the worse deal.
What's in the Shoreline Pouch?
A washable waxed-canvas pouch, about the size of a paperback, with a 30 ml Low Tide Gel Cleanser and a 15 ml Swell Daily Cream inside. Together a $34 value. One per order, added automatically at $150.
How fast will it ship, and what does it cost?
Shipping is free in the US over $40, otherwise $6. Sale orders leave our San Diego studio within two business days and usually arrive three to six days later.
For delivery by December 25, order by December 16 for ground or December 20 for express ($14).
What if something doesn't suit my skin?
Return it within 60 days, opened or not, sale orders included. Email us a photo of the bottle and we'll refund what you paid for that item. You don't need to send back a half-used serum.
I have sensitive skin. Where should I start?
Our face products have no added fragrance or essential oils. Even so, try anything new on your inner arm for two days first. The Salt Glow polish is for bodies only; please keep it off your face.
Where is it made, and is it tested on animals?
Every batch is made by our lab partner in Carlsbad, California, about 40 minutes up the coast, and packed by us in Ocean Beach. Nothing is tested on animals, and every product is vegan.